In 2017, the transaction volume of mobile payment reached $18 trillion in China. Along with rising levels of income, more and more Chinese travel overseas for their vacations. Chinese tourists made 5 billion trips in 2017, with 129 million trips to destinations outside China. Following in the footsteps of Chinese travellers, Europe Pay was founded with the mission to provide a simple and scalable commerce solution allowing global businesses to connect and engage with Chinese consumers.

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Europe Pay is founded with a vision to transform the current credit card-based digital payment system into a mobile wallet payment and commerce system at the global scale. Europe Pay has quickly grown into a leader for the fast-growing retail, travel (hotel, food and beverage, transportation, entertainment) and e-commerce markets.